World Cup jersey: 48 teams, 13 brands, Adidas, Nike, Puma share 77% of market

On April 2, according to the latest statistics from the jersey equipment website Footyheadlines, there are a total of 13 jersey brands among the 48 participating teams in the 2026 World Cup, with more than 77% of the teams provided with jerseys by Adidas, Nike, and Puma.

Adidas : Adidas provides jerseys for 14 teams, including Mexico, Argentina, and Germany, making it the largest jersey supplier in this World Cup.

Nike : Nike provides jerseys for 12 teams, including the United States, Canada, South Korea, Australia, Brazil, Uruguay, England, France, Croatia, Norway, the Netherlands, and Turkey.

Puma : Puma provides jerseys for 11 teams, including New Zealand, Paraguay, Morocco, Egypt, Ghana, Côte d'Ivoire, Senegal, Portugal, Austria, Switzerland, and the Czech Republic.

Among the three major brands, Adidas leads with 14 teams, two ahead of Nike. Nike is closely behind, and Puma ranks third.

Small Brands : In addition to the three major brands, there are 10 smaller manufacturers appearing in the 2026 World Cup.

Among them, Kelme is the only brand that provides jerseys for more than one team, namely Jordan and Bosnia. The remaining brands each provide jerseys for only one team.

Small Brands are

7Saber: Uzbekistan

Majid: Iran

Kelme: Jordan , Bosnia and Herzegovina

Marathon: Ecuador

Kappa: Tunisia

Tempo: Cape Verde

Reebok: Panama

Saeta: Haiti

Jako: Iraq

Umbro: Democratic Republic of the Congo

With the end of the play-offs, the complete list of 48 participating teams has been officially confirmed. At that time, the three major brands will almost completely dominate the jersey market landscape.