La Liga make TV revenue parity with Premier League in the next 10 years 'main objective'
autty 2017-11-29 19:31:03 评论
La Liga believes they can close the gap in revenues with the Premier League in the next 10 years with an ambitious plan to expand its international audience.
Javier Tebas, La Liga's president, says the Premier League earns about 40 per cent a year more than the Spanish league's £1.7billion in television rights.
Currently the biggest disparity is that the British market is itself is bigger than Spain's but Tebas bullishly predicts they will secure parity within a decade.
'I have no doubt that within 10 years we will practically be equal to the Premier League or at least within 10 per cent,' he said at the opening of a La Liga office in Brussels.
'On an international level there is less of a difference, but that's our main objective -- to get closer to the Premier League.
La Liga, which already dominates in Latin America, has now set its sights on gaining ground in key markets China, India and the United States, with another eye focused on Africa.
In the past four years, it has set up offices in Shanghai, Delhi, New York, Johannesburg and Dubai and had representatives in over 40 countries.
It has also changed the times of fixtures, so that one match was played earlier to catch viewers in Asia and one late on Sunday for an audience in the Americas.
Tebas said La Liga's biggest advantage relative to the Premier League is the quality of its clubs and players.
Barcelona's Lionel Messi and Real Madrid's Cristiano Ronaldo have won the Ballon d'Or for world's best player for the past nine years and their clubs the Champions League for the past four years, with Atletico Madrid also in the final twice.
'This is an aspect we're working on. We didn't have a strategy before,' Tebas said.
La Liga is also looking into the possibility of playing one or two of its 380 matches per season outside Spain, noting the success of a pre-season Barcelona-Real Madrid game in Miami in July.
'We are thinking about it. The first match abroad would probably be in the United States,' Tebas said, adding he hoped a first such match could take place within two years.
While La Liga dreams of greater foreign riches, Tebas expressed concern that competition in Europe was being skewed by what he called state-owned clubs, singling out Qatar-owned Paris Saint-Germain.
Tebas said the French club could not have paid the world-record €222m fee to buy Neymar from Barcelona with their own funds, with state capital distorting the market.
If European governing body UEFA did not take measures by the end of 2017, Tebas said La Liga would address its complaint to the European Commission, which governs competition issues across the bloc.
- 消息参考来源: DAILYMAIL
- 严禁商业机构或公司转载,违者必究;球迷转载请注明来源“懂球帝”
- 懂球帝社区规范:抵制辱骂
-
Goal: Yamal’s Ballon d’Or Hopes Diminish as Dembélé & Lautaro Gain Momentum
2025-05-08 11:49
-
Liga Champions: Skuad Barcelona Masih Muda, Coba Lagi Musim Depan
2025-05-08 11:49
-
Tebas' new attack on Madrid and Florentino: "He complains every week"
2025-05-08 11:26
-
特瓦斯:有的俱乐部一年抱怨裁判一两次,而皇马每周都在抱怨
2025-05-08 11:19
-
Luis Enrique: "Playing in a UCL final against Barça would have been the worst"
2025-05-08 11:17